Of course, positive reviews help businesses, but the survey proves that negative feedback can have the opposite effect. For example, 86% said they would think twice about buying a product from a company with unfavorable online reviews. What’s more, an added star on reviews leads to a 5% to 9% average increase in revenue for that business, while just one bad review could cause a company to lose approximately 30 customers. ICMediaDirect notes that a collection of positive reviews online leads directly to more sales.
ICMediaDirect Notes Ways Online Reviews Help Businesses