ICMediaDirect has a praiseworthy history in successful reputation control, having restored the brand image of Fortune 500 corporations, stars, politicians, and athletes. The agency uses a distinctive plan for shrinking the outcome of criticism. As the chief step, assess if a comment is authentic. Some content distributed online is orchestrated by competition. The most effective way forward in this case is to request to have the review removed highlighting its inaccuracy. Afterwards, find out if a review is opinionated. In this case, a company has a likely occasion to share open, positive information about them, while also subsiding the effect of the review. When a customer has left an outspoken, yet uncomplimentary review, then it is time to reply wholly and rapidly. The agency proposes a two-layered method, integrating an apology with a proactive resolution to a client’s difficulty.
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