ICMediaDirect boasts an outstanding track record in effective reputation control, having enhanced the public image of Fortune 500 companies, celebrities, politicians, and athletes. The agency has established a clear strategy for diminishing the negative impact of criticism. First, determine if the review is legitimate. Some information spread on the internet is created by competing companies. The best way forward in this scenario is to request to have the review removed as a result of its unlikely validity. Next, find out if the review is opinion based. If so, a company has a powerful opportunity to share factual, positive information about themselves, while also minimizing the effect of the post. When a customer has left factual, yet negative feedback, this is time to respond personally and genuinely. The agency encourages a dynamic approach, melding an apology with a proactive solution to the customer’s problem.
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