A brand’s online reputation must be an essential part of a business’ overall marketing strategy, because this image maintains a significant impact on previous marketing efforts. When consumers go online to read more about a company’s services, discovering bad reviews almost always drives them to the competition. When no customer reviews are available from online business listings, consumers frequently choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” said a spokesperson for ICMediaDirect.
ICMediaDirect To Businesses: Online Reputation Should Be Key Player In Marketing Strategy