These insights are universally applicable to businesses everywhere but more relevant to local companies. As a part of the study, 92% of participants commented that they would only use a business if it had as a minimum a four-star rating on review websites. The statistics were examined further, with reliability (27%), expertise (21%), and professionalism (18%) being the preeminent qualities for a local firm. As a result of analyzing these numbers and more, ICMediaDirect underlines that building up a healthy online reputation is just as substantial for a company as focusing on its offline reputation locally.
Read more: https://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-031114255.html
ICMediaDirect – Study Shows That Crafting An Online Reputation Is Equally Important As Offline Reputation