A recent study shows that 90 percent of people respond to digital reviews, with those surveyed showing they consider them as significant as a personalized recommendation from a friend. Top PR firm ICMediaDirect specializes in the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed here in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The infographic notes that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, at the website http://www.icmediadirect.com.
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