Brand reputation management should not be left out of the overall marketing strategy of a business because of the sizeable effect of a negative online reputation and its impact on prior marketing activities. When consumers go on the Internet to discover more about an organization or item, finding unfavorable reviews quite often drives them to a competitor. Moreover, when no such data is available from real customers, shoppers don’t complete their transactions. “Negative feedback shouldn’t go unseen, as it can enable brands to find out more about their imperfections and enhance the quality of their day by day business operations,” says a representative for ICMediaDirect.
Read more: http://markets.financialcontent.com/startribune/news/read/32604428/IC_Media_Direct_