The reputation experts at ICMediaDirect guide businesses on tracking their online activities at regular intervals so that a reputation management plan can be done at the earliest. By inspecting brand mentions and online reviews closely, brands, persons, and agencies can be preventative in their method of online reputation management. Further, using a variety of monitoring tools will make the activity easier and more beneficial. Google Alerts helps users to get email updates on the newest Google results emphasizing brand mentions. To monitor activities in relation to a brand on several social media platforms, people and companies should use the Social Mention tool that keeps track of selected keywords.
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