Brand repair must be a critical part of a business’ marketing strategy because of the significant impact that a negative online reputation has and its direct effect on previous marketing efforts. When buyers go online to learn more about a company or product, discovering unfavorable reviews almost always drives them away to a competitor. When no such information is available from real customers, they often elect not to take any risk and do not complete transactions for potential sales. States a spokesperson for ICMediaDirect, “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations.”
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